不对称信息环境下企业诚信的博弈分析

经济社会要求企业必须做到诚信,但企业在现实的经营过程中,其表现往往是不诚信的。出现这一矛盾的根源,在于信息的不对称分布,本文通过建立企业诚信的一般博弈模型和重复博弈模型,讨论不对称信息环境下企业的行为选择,得出企业追求长期利益会导致诚信的结论。最后指出,企业要真正做到诚信,就要增加重复博弈的机会,变一次性博弈变成重复博弈。

The game analysis of the business enterprise trustworthiness in the environm ent of dissymmetry information

The business enterprise must attain the trustworthiness in is due to the e conomic society,but in actuat operate process,its performance is usually not tru stworthiness.of this antinomy,is due to the dissymmetry of the information distr ibute.Through establishing the business enterprise trustworthiness with the gene ral model of game and the model of the repeated game,this text discuss es the be havior of business enterprise in the term of dissymmetry information,and gets a conclusion that the business enterprise pursues the long-term benefits will caus e trustworthiness.The article points out finally,wanting to be real to attain th e trustworthiness,the business enterprise must increase the opportunity of the r epeated game,and turn the general game to the repeated game.