中小企业商业模式创新的现实意义与实现途径

商业模式创新是中小企业转型升级的有效途径。商业模式诠释了公司价值的来源,是企业的主动选择,具有系统性、逻辑性、具体性、形象性和创新性等特色。中小企业商业模式以完善型和改变型为主,通过可分收入式模式、专业化模式、协作式模式创新以及有机融合,实现重新定义客户、重新定义服务、重新定义沟通、重新定义供应链构架等模式创新。商业模式创新的成功取决于创新途径的正确选择。要坚持能使企业发挥自身优势的细分市场来进行专业化经营,促进企业持久发展;培育中小企业商业模式创新的动力机制,营造良好的外部环境;促进中小企业电子商务向国际化、专业化与纵深化方向发展。

Realistic Meaning and Realization Path of SMEs’ Business Model Innovation

Business model innovation is to redesign the SMEs’ survival mode.For SMEs,it is not only an important way to integrate resources and to enhance the core competitiveness,but also key ability to adapt to environmental changes and to participate in market competition.The business model interprets the value source of company.It has the following features: systematicness,logicality,materiality,figurativeness and innovativeness.SMEs’ business models innovation mainly includes improve type and change type.They implement to redefine customers,service,communication,supply chain,and so on,through divisible revenue model innovation,specialization model innovation,cooperation model innovation,etc.Success of business model innovative depends on the choice for innovative ways,that is to say,to adhere professional operation based on oneself advantages in order to promote SMEs’ sustainable development,to foster the dynamic mechanism of the SMEs’ business model innovation in order to create favorable external environment,to promote internationalization,specialization and deepening of SMEs’ e-commerce.