| 基于CS战略的铁路货运产品设计方法研究 |
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| 引用本文： | 郭吉光,孙涛. 基于CS战略的铁路货运产品设计方法研究[J]. 铁道运输与经济, 2005, 27(3): 77-79 |
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| 作者姓名： | 郭吉光 孙涛 |
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| 作者单位： | 1. 济南铁路局,山东,济南,250001
2. 北京交通大学,交通运输学院,北京,100044 |
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| 摘 要： | 针对当前货运产品设计存在的问题,在货运产品设计中引入CS战略的相关理念,从分析客户运输需求出发,充分利用准确、实时、全面的信息,设计出令客户满意并与市场紧密联系的货运产品,实现铁路与客户的“双赢”。
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| 关 键 词： | 铁路 货运产品 设计 CS战略 研究 |
| 文章编号： | 1003-1421(2005)03-0077-03 |
| 修稿时间： | 2004-11-11 |
Research on the Design Method of Railway Freight Transport Product based on CS Strategy |
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| GUO Ji-guang,SUN Tao. Research on the Design Method of Railway Freight Transport Product based on CS Strategy[J]. Rail Way Transport and Economy, 2005, 27(3): 77-79 |
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| Authors: | GUO Ji-guang SUN Tao |
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| Affiliation: | GUO Ji-guang1,SUN Tao2 |
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| Abstract: | Regarding the current problems existed in the design of freight transport product, this paper introduces relevant concepts of CS strategy. Starting from the analysis on transport needs of customer, making fully use of correct, in-time and complete information, the paper designs the freight transport product that satisfies the customer and responds to the market to achieve dual- win of both railway and customer. |
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| Keywords: | railway freight transport product design CS strategy study |
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