企业技术创新与品牌创建:内在联系与对策

企业技术创新与品牌创建紧密相关,相辅相成。我国企业技术创新能力低下,缺乏世界著名品牌,不仅对国外技术和品牌依赖性强,而且有品无牌或有牌无品问题也较为普遍。因此,政府要转变职能,创造和完善有利于企业技术创新和品牌创建的大环境;同时企业要实施以管理创新和技术创新为基础的品牌战略,以提高我国企业核心能力和国际竞争能力。

Enterprise Technology Innovation and Brand Building

Enterprise technology innovation is closely related to the brand building,which actually supplement each other.Since the technology innovation ability is low in many Chinese enterprises,e.g.,having no world famous brand,they excessively depends on foreign technology and brand.There appear such a dilemma that many products donot have their brand or vis versa.The government need transform the function,creating and consummating the big environment which may benefit to the enterprise technology innovation and the brand;the enterprise must implement the brand strategy that rely on the innovation of managemant and technology in order to enhance the native enterprises′core competence and international competitiveness.