| 河北企业创名牌策略分析 |
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| 引用本文： | 赵淑琴. 河北企业创名牌策略分析[J]. 石家庄经济学院学报, 1997, 20(2): 141-144 |
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| 作者姓名： | 赵淑琴 |
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| 作者单位： | 石家庄经济学院工商管理系 050031 |
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| 摘 要： | 本文从目前河北企业创名牌、用名牌的实际状况出发,提出了河北企业创名牌、用名牌的战略与策略。创名牌必须注意产品、质量、营销、人才、投资。用名牌必须注意投资、市场、观念等的创新。
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| 关 键 词： | 企业 名牌战略 经营决策 河北 |
Analysis of the Strategy to the Famous Brands Established by Hebei Enterprises |
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| Zhao Shuqin. Analysis of the Strategy to the Famous Brands Established by Hebei Enterprises[J]. Journal of Shijiazhuang University of Economics, 1997, 20(2): 141-144 |
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| Authors: | Zhao Shuqin |
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| Abstract: | On the view of the practicle state of Hebei's enterprises establishing and useing famous bands, the article has advanced some strategies and tactics. To establish famous bands, they must pay attention to their products, especially the quality,and sale, their talented persons and investment. When it comes to the use of famous brands,they must renew their concepts about investment and market. |
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| Keywords: | famous brands strategy tactics |
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