文化产业的供应链、产业链和价值链——以大芬村特色文化产业园区为例

认为特定文化园区产业化的成功来自文化经济供应链的完整性;把握目标市场有效需求,具有核心竞争力品质的供应主体,保持主流营销渠道网络的畅通和客户群增长的服务系统等三大要素环节的良好业态是基础。提出产业的升级需借助软实力学说、蓝海战略、长尾理论,从领域的高端发力,走价值领跑之路。指出应通过投身园际业界的主体核心业务而增强影响力,培植壮大新兴业态,加快产业纵深发展,提升文化生产力素质,改善文化产业结构形象。

On the supply chain, industry chain and value chain of cultural industries

The success of industrialization of specific cultural region comes from the integrality of cultural economic supply chain. This paper points out that the following three factors are treated as basis: to grasp effective requirement of target market, to be provided with supply main body which has core competitive strength, and to keep free of the mainstream marketing channel and of the service system of client groups. It brings forward that the upgrading of industry will start from the area of high technology...