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| 战略管理分析框架的拓展研究--基于SWOT框架的新视角 | |
| 引用本文： | 纪晓东,徐刘芬. 战略管理分析框架的拓展研究--基于SWOT框架的新视角[J]. 经济与管理, 2006, 20(2): 43-46 |
| 作者姓名： | 纪晓东 徐刘芬 |
| 作者单位： | 东南大学,经济管理学院,江苏,南京,210096;聊城大学,管理学院,山东,聊城,252059 |
| 摘 要： | 自SWOT分析框架创立以来,定位学派是对SWOT分析框架中企业外部机会和威胁的进一步延伸,而资源学派则是对企业内部优势和劣势的进一步拓展,但是这两个学派的观点没有进行很好地融合。战略的构造是内外环境匹配下的产物。 |
| 关 键 词： | SWOT框架 定位学派 资源学派 战略匹配 |
| 文章编号： | 1003-3890(2006)02-0043-04 |
| 收稿时间： | 2005-10-11 |
| 修稿时间： | 2005-10-11 |
Research on the Expansion of Analyzing Framework of Strategic Management |
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| JI Xiao-dong,XU Liu-fen. Research on the Expansion of Analyzing Framework of Strategic Management[J]. Economy and Management, 2006, 20(2): 43-46 | |
| Authors: | JI Xiao-dong XU Liu-fen |
| Affiliation: | 1. Department of Economics and Management, Dongnan University, Nanjing 210096, China; 2. Department of Management, Liaocheng University, Liaocheng 252059, China |
| Abstract: | Since the advent of SWOT framework of strategic management,positioning school has focused on analyzing external opportunities and threats of the firm,while the resource school has concentrated on analyzing internal advantages and disadvantages.But the views of this two schools are not enough be integrated.The strategy construction is the result of fitness between firm's internal and external environment. |
| Keywords: | SWOT framework positioning school resource school strategy fitness |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |