| 中、外大型零售企业的竞争力比较分析 |
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| 引用本文： | 孙宁.中、外大型零售企业的竞争力比较分析[J].特区经济,2007(8):98-99. |
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| 作者姓名： | 孙宁 |
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| 作者单位： | 浙江工商大学,现代商贸研究中心,浙江,杭州,310035 |
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| 摘 要： | 随着国际零售业巨头全面进入我国,中国本土大型零售企业面临激烈的竞争,本文就中国零售企业与国际零售企业之间在盈利能力、管理水平、自有品牌、规模、技术水平等方面的差距进行讨论后,并提出了缩小这些差距的对策。
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| 关 键 词： | 国际零售企业 国内零售企业 竞争力 |
China and foreign large retailing enterprise's competitiveness comparison analysis |
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| Sun Ning.China and foreign large retailing enterprise''''s competitiveness comparison analysis[J].Special Zone Economy,2007(8):98-99. |
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| Authors: | Sun Ning |
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| Abstract: | With international retailers giants entered into Chinese market,China's domestic large-scale retailers are facing on the fierce competition.This paper discuss on the gap China's large-scale retailers and international retailers in profitability,Management level,private brand ,scale,technology level etc.,and give some ways to Narrowing the gap between them. |
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| Keywords: | Foreign large- scale retailers Domestic large- scale retailers Competitiveness |
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