旅游产业融合研究进展及启示

旅游产业融合是社会经济发展到一定阶段的产物,是伴随着旅游业和社会不断发展而出现的一种必然现象。旅游产业融合作为旅游业发展的一种创新形式,为我国旅游业的发展注入了生机和活力。文章从旅游产业融合的概念、产品、模式、机制、路径和效应等方面,对已有旅游产业融合研究进行分析和总结;分析国内与国外旅游产业融合研究在研究内容和研究方法上的差异;并对未来旅游产业融合研究方向和方法提出见解,认为未来旅游产业融合研究应创新和改进研究方法,加强旅游产业融合的系统性研究、旅游产品研发过程中的旅游产业融合研究、旅游产业融合路径研究,以及旅游产业融合与企业经营战略结合的实证研究等。

On the Study Progress of Tourism Industrial Merging and Its Enlightenment

Tourism industrial merging,a product with socioeconomy developing to a certain period,is a necessary phenomenon along with the constant development of tourism industry and society.As an innovative form of tourism development,tourism industrial merging has injected vigor and vitality for the development of China’s tourism industry.The paper tries to make an analysis and summary of the concept,product,pattern,mechanism,path and efficiency of tourism industrial merging as well as the study of existing tourism industrial merging.It also analyzes the differences of study contents and methods both at home and abroad and offers viewpoints about the study orientation and methods of future tourism industrial merging.The authors hold the view that we should innovate future studies and improve study approaches and strengthen systematic study,studies within the process of developing tourism products,path study and make empirical study of the merging between tourism industry and operational strategy of enterprises.