Value-in-context in crowdfunding ecosystems: how context frames value co-creation |
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| Authors: | María José Quero Rafael Ventura Carol Kelleher |
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| Institution: | 1.Marketing and Market Research Unit, Department of Economics and Business Administration, Faculty of Economic and Business Sciences,University of Malaga,Málaga,Spain;2.Business Management Unit, Department of Economics and Business Administration, Faculty of Economic and Business Sciences,University of Malaga,Málaga,Spain;3.Department of Management and Marketing,University College Cork,Cork,Ireland |
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| Abstract: | The aim of this paper is to analyse the phenomenon of crowdfunding and determine whether it can be considered a service ecosystem, where the context frames innovation through value co-creation. A qualitative, multiple case study approach is used to analyse three platforms and six initiatives in the Spanish arts sector. The findings reveal that crowdfunding can be considered an ecosystem where value-in-context frames seven types of value co-creation, offering a contribution both to ecosystem theory and to the field of co-creation. |
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