消费者对可追溯性食品的购买行为研究——基于北京市海淀区消费者调查的分析

根据关于北京市海淀区的消费者消费可追溯性食品的调查数据,考察了消费者对可追溯性食品的认知水平和购买意愿,并利用二元Logistic回归模型分析了影响消费者购买意愿的主要因素。结果表明:虽然消费者普遍关注食品安全问题,但是对可追溯性食品的认知程度较低;消费者的教育程度、收入水平、健康状况和对可追溯性食品的关注程度、认知程度、信任程度以及对食品安全因素的重视程度是影响消费者购买意愿的主要因素。

Empirical Study on Purchase Behavior of Consumer to Traceable Food:A Survey from Haidian District in Beijing

According to the survey data on consumers in Haitian district of Beijing to purchase traceable foods,this paper investigates the cognitive level and the purchase willingness of consumer to traceable foods.Using Logistic regression model,it analyzes the main factors influencing consumer's willingness to purchase traceable foods.The results show that:the cognitive level to traceable foods is low,which makes a sharp contrast with the food safety concern of consumers;the main factors impacting consumer's willin...