| 国内服装品牌建设问题及对策 |
| |
| 引用本文： | 谢荣华.国内服装品牌建设问题及对策[J].华东经济管理,2006,20(9):124-128. |
| |
| 作者姓名： | 谢荣华 |
| |
| 作者单位： | 广州市广播电视大学经济部,广东,广州,510280 |
| |
| 摘 要： | 文章认为品牌核心价值模糊、崇洋媚外、设计技术薄弱,缺乏文化内涵、同质化现象严重、缺乏品牌发展战略,盲目进行多元化发展是当前我国服装品牌普遍存在的问题,认识和处理好这些问题是打造强势服装品牌的关键.
|
| 关 键 词： | 服装 品牌 品牌发展战略 品牌文化 |
| 文章编号： | 1007-5097(2006)09-0124-05 |
| 收稿时间： | 2006/5/12 0:00:00 |
| 修稿时间： | 2006年5月12日 |
The Local Clothing Brand Construction Problem and Counterplan |
| |
| XIE Rong-hua.The Local Clothing Brand Construction Problem and Counterplan[J].East China Economic Management,2006,20(9):124-128. |
| |
| Authors: | XIE Rong-hua |
| |
| Institution: | Ministry of Economic Affaccir Guangzhou City Broadcase Open University,Guangzhou 510280,China) |
| |
| Abstract: | The artide think: The brand core be worth misty,the blindness adoration abroad,the design technique is weak,lacking a cultural content,turn phenomenon severity with quality and lacking the brand development strategy,blindness' carrying on diversified development is the current our country clothing brand widespread and existent problem,the understanding and processing good these problems is the keys that creates pre-eminent clothing brand. |
| |
| Keywords: | clothing brand brand brand development strategy brand culture |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《华东经济管理》浏览原始摘要信息 |
| 点击此处可从《华东经济管理》下载免费的PDF全文 |
