电子商务环境下箱包贸易企业供应链优化策略——以A贸易有限公司为例

文章就箱包贸易企业如何整合优化供应链进行了探讨。以A企业为例,分析了箱包市场的特点及企业供应链现状,提出了供应链内部和外部优化的策略:在内部仓储管理、信息建设的基础上,再进行外部供应链的优化——建立动态联盟,维持供应链上的重要合作伙伴关系,并加强线上与线下销售平台的融合,布局O2O新模式,以此提升供应链整体的竞争能力和效率。

The Strategy of Supply Chain Optimization of Luggage Trade Enterprise under the Electronic Commerce Environment---Taking A Trade Co., Ltd as an Example

In this paper, how luggage trade limited companies integrate and optimize the supply chain is discussed. This pa-per takes A company as an example and analyzes the charac-teristics of the luggage market and its supply chain, presents the internal and external optimization strategy of the supply chain： On the basis of the internal storage management and information construction, we should also optimize the external supply chain---establish dynamic alliance to maintain the important partnership among the supply chain members, and strengthen the integration of online and offline marketing plat-forms, layout the new pattern of O2O, so as to improve whole competing capability and efficiency of the supply chain.