论中国元素在商业广告中的应用

随着中国的崛起和全球地位的提升,世界经济离不开持续增长的中国经济,世界文明也离不开中国文化。在广告全球化的浪潮下,品牌如何更好地在中国市场发展,中国品牌如何更好地立足世界,广告如何更好地与消费者进行沟通并产生共鸣,孕育中国传统文化精神的中国元素成为广告公司和广告人在商业广告运用中不竭源泉。

The application of Chinese Culture elements in commercial advertising

With the rise of China and increasing global status, the world economy wouldnt live without the contribution of China＇s economic sustainable growth. Chinese culture also contributes a lot to the world civilization. Under the tide of advertisements globalization： How could a brand develop much better in Chinese market？ How can Chinese brands keep their foothold in the world？ How can advertisements play a key role in the market？ In which way the brands can have a more effective communication with consumers to arrive the resonance？ The Chinese elements, which have cultivated the traditional spirit of Chinese Culture, became the practitioners＇inspiration in advertisements＇application.