秉持“两型社会”理念传播城市形象——以长株潭城市群为例

近年来,随着中国经济的快速发展及其国际地位的不断提高,我国地方政府已经有了越来越强的城市形象意识,各种形式的对外传播活动也相继展开。但是,对中国城市而言,城市形象传播毕竟是一个全新的实践领域,许多规律性的东西我们还没有把握好,一些观念与思路也没有调整到位,这在很大程度上影响着我国城市形象塑造与传播的效果。为此,我们借助地理传播学以长株潭城市群作为样本,利用网络数据库建立组合矩阵模型进行量化分析认为,长株潭秉持"两型社会"理念传播城市形象的成功做法和经验颇值得借鉴。

UPHOLD THE"TWO-ORIENTED SOCIETY"CONCEPT COMMUNICATIONS URBAN IMAGE-AS AN EXAMPLE OF THE CHANG-ZHU-TAN URBAN GROUP

In recent years,with China's rapid economic development and rising international status,China's local governments already have growing awareness of the city's image,various forms of external communication activities have started.This is a historic step forward.However,Chinese cities,the city's image transmission,after all,is a new practice areas,many of the regularity of things that we do not have a good grasp of some concepts and ideas have not been adjusted in place,which is largely an impact on our city ...