| 基于模糊综合评判的物流运输企业客户群体价值评估 |
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| 引用本文： | 徐丽娟.基于模糊综合评判的物流运输企业客户群体价值评估[J].物流技术,2007,26(4):40-42. |
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| 作者姓名： | 徐丽娟 |
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| 作者单位： | 北京交通大学,北京交通发展研究基地,北京,100044;北京交通大学,市场研究所,北京,100044 |
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| 摘 要： | 论述了物流运输企业实施客户群体价值评估的意义,给出了基于模糊综合评判的对现代物流运输企业客户进行价值评价的基本思路。
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| 关 键 词： | 模糊评价 物流运输企业 客户群体价值 评估 |
| 文章编号： | 1005-152X（2007）04-0040-03 |
| 收稿时间： | 2007-01-25 |
| 修稿时间： | 2007年1月25日 |
Evaluation on Customer Cluster Value of Transportation Enterprises Based on Fuzzy Comprehensive Evaluation |
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| XU Li-juan.Evaluation on Customer Cluster Value of Transportation Enterprises Based on Fuzzy Comprehensive Evaluation[J].Logistics Technology,2007,26(4):40-42. |
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| Authors: | XU Li-juan |
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| Institution: | 1.Research Center of Beijing Transportation Development; 2.Market Research Institute, Beijing Jiaotong University, Beijing 100044, China |
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| Abstract: | The paper discusses the significance of implementing customer cluster value evaluation in logistics transportation enterprises and brings forth the basic idea for evaluating customer value of modern logistics transportation enterprises based on fuzzy comprehensive evaluation. |
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| Keywords: | fuzzy evaluation logistics transportation enterprise customer cluster value evaluation |
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