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Significant Issues for the Future: Some Additional Perspectives |
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| Authors: | Blair Little Knut Holt Professor Derek E. Till Vice President Christopher A. Voss Lecturer Yoram Wind The Lauder Professor |
| Affiliation: | The Norwegian Institute of Technology, The University of Norway;Arthur D. Little, Inc.;London Business School;The Wharton School |
| Abstract: | The rational elements of management dominated the questions raised by our Editorial Board members in the previous issue of JPIM when they offered their ideas in, "Significant Issues For the Future of Product Innovation." In this article, the discussion is continued with some other Board members but this time the human side of managements gets its due attention. The issues presented here add to the picture of complexity that is the reality of product innovation but they also may provoke the thinking that can lead to an improvement in management performance. |
| Keywords: | Address correspondence to Professor Blair Little School of Business Administration U.W.O. London Ontario Canada N6A 3K7. |
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