基于综合价值分析的电子商务企业模糊聚类分析

在电子商务行业，因买卖双方目的不同，对商家的要求是不同的，为提高交易成功率，应对商家进行动态分类，以满足不同的需要。为此，本文从综合价值角度出发，构建电子商务企业综合评价指标体系，包含26个属性指标，引入模糊聚类分析，建立电子商务企业动态分类机制，通过实例分析，验证该方法的有效性合理性。

E-commerce Enterprises Fuzzy Clustering Analysis of Based on Comprehensive Value Analyze

In the e-commerce industry, as buyers and sellers of different purposes, requirements on the merchants are different, in order to improve the success rate of transactions, it＇ s needed to make a dynamic classification on merchants to meet different needs. Therefore, this paper put a viewpoint of comprehensive values, build e-commerce enterprise＇s comprehensive evaluation index system, contains 26 attributes indicators, and introduce the fuzzy clustering analysis, and establish e-commerce enterprises dynamic classification mechanism, through case studies, verify the effectiveness and reasonable of the method.