| 基于能力本位的高职《市场营销》课程设计的优化与创新 |
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| 引用本文： | 余露.基于能力本位的高职《市场营销》课程设计的优化与创新[J].中国电子商务,2014(7):178-179. |
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| 作者姓名： | 余露 |
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| 作者单位： | 江西工业职业技术学院,江西南昌330039 |
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| 基金项目： | 课题：本文为2013年江西省高等学校教学改革研究课题：基于职业能力培养的高职Ⅸ市场营销》课程教学改革JXJG-13-60-5阶段性成果. |
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| 摘 要： | 本文从优化课程设计理念与思路、构建课程项目化体系、改革教学方法、改革考核模式等方面，对《市场营销》课程设计的优化与创新促进学生职业能力的培养进行有益的探讨。
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| 关 键 词： | 培养职业能力 任务驱动教学法 工作流程 |
Optimization and Innovation of the Marketing Course Design,Which is Based on Competence Education |
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| Yu lu.Optimization and Innovation of the Marketing Course Design,Which is Based on Competence Education[J].Discovering Value,2014(7):178-179. |
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| Authors: | Yu lu |
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| Institution: | Yu lu (Jiangxi Industry polytechnic college , jiangxi nanchang 330039 ) |
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| Abstract: | this paper discuss how toOptimization design concepts and ideas of curriculum reform “marketing” teaching in order to promote the cultivation of professional ability of students. Optimization of useful and the cultivation of innovation to promote students＇ occupation ability. |
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| Keywords: | Vocational ability Projectization ask-Driven Method |
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