基于价值创新的企业再造失败问题研究

由于企业在行业认定范围、战略焦点、顾客需求和产品、行为立足和服务边界方面的原因,致使企业再造失败。企业必须以价值创新经营理念为指导,实施具体的创新战略策略:重新定义市场与行业,拓宽企业的市场空间;改变战略焦点;寻求企业行为新的立足点;遵循“关键价值至上”原则,创造新的价值曲线;构筑创新价值的平台,全面提升企业再造能力,提高企业的核心竞争力。

On the Failure of the Enterprise's Reconstruction and its Value Innovation

Owing to the reasons of the cognizance range of the enterprise in terms of business line,strategic focus,customer demand and products,behavior foothold and service boundary,failure of enterprise reconstruction has been bought about.Enterprises must regard innovation concept as their guideline,carry out concrete innovative tactics,redefine the market and trade,widen the market space of enterprises;change the strategic focus,seek enterprise's behavior foothold;follow " the paramount key value " principle,create the new value curve;construct a platform of innovative value.From these five tactics is it is it discuss how is it implement the corporation reengineering in order to promote the enterprise reconstruction in an all-round way and the core competitiveness.