基于知识经济的企业经营方式与营销渠道的变革

知识经济是建立在知识和信息的生产、分配和使用基础之上的经济形态。在知识经济条件下 ,企业经营方式和营销渠道出现了新的变化 ,把握这些新变化并改进我国企业经营的渠道策略 ,有利于企业实现“走出去”战略目标。

The Innovation of Business Management and Marketing Channel Under Knowled-based Economy

Knowledge-based economy is an economic form based on production, distribution and use of knowledge and information. Under the condition of knowledge-based economy, new changes occur to business management and marketing channel. Knowing these new changes and improving the channels and tactics of business management will help our enterprises vealize the strategic goal of "going out".