|
|||||
|
|
The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use |
|
| Authors: | Fennell Geraldine Allenby Greg M Yang Sha Edwards Yancy |
| Institution: | (1) Bridgeport, CT;(2) Ohio State University, 540A Fisher Hall, 2100 Neil Ave., Columbus, OH, 43210;(3) New York University, 44 West 4th Street, Suite 9–77, New York, NY, 10012;(4) Business Administration, University of Delaware, 222 MBNA America Hall, Newark, DE, 19716 |
| Abstract: | |
| Keywords: | brand preference basis variables segmentation |
| 本文献已被 SpringerLink 等数据库收录！ | |