| 中国消费者行为研究综述 |
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| 引用本文： | 杨晓燕. 中国消费者行为研究综述[J]. 经济经纬, 2003, 13(1): 56-58 |
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| 作者姓名： | 杨晓燕 |
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| 作者单位： | 广东外语外贸大学国际工商管理学院,广东,广州,510420 |
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| 基金项目： | 教育部人文社会科学研究"十五"规划项目(01JA630018)。 |
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| 摘 要： | 消费者行为研究建立在广泛的理论基础上,它需要从许多学科中吸取概念和理念。西方消费者行为研究路线基础上有两个,一是实证主义路线,二是阐释主义路线。对消费者行为的研究有微观和宏观之分。香港及台湾学者比较早开始对中国消费者行为的研究。国内的消费者研究则刚刚起步。
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| 关 键 词： | 中国 消费者行为 消费者研究 |
| 文章编号： | 1006-1096(2003)01-0056-03 |
| 修稿时间： | 2002-11-10 |
A Summarization on Chinese Consumer Behavior Study |
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| YANG Xiao-yan. A Summarization on Chinese Consumer Behavior Study[J]. Economic Survey, 2003, 13(1): 56-58 |
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| Authors: | YANG Xiao-yan |
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| Abstract: | Consumer behavior study is set up on the basis of extensive theory; it need draw concept and theory from many subjects. There are two basic routes in western consumer behavior study, one is positivism route, and another is explanation route. There are microcosmic and macroscopic differences in study on consumer behavior. Hong Kong and Taiwan scholars study on Chinese consumer behavior earlier than mainland scholars. |
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| Keywords: | Chinese consumer behavior the course of research |
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