| 我国"新生代"农民工旅游市场开发探析 |
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| 引用本文： | 俞霞.我国"新生代"农民工旅游市场开发探析[J].福建商业高等专科学校学报,2011(1):31-37. |
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| 作者姓名： | 俞霞 |
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| 作者单位： | 福建商业高等专科学校旅游系; |
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| 摘 要： | "新生代"农民工是城市里一个庞大的社会群体,其消费观念和消费层次都不同于老一代的农民工,是一个潜在的出游率较高的客源市场.文章对"新生代"农民工的概念进行了界定,分析了"新生代"农民工旅游市场开发的现状,在此基础上对造成这种现状的原因进行了理性分析,并对"新生代"农民工旅游市场开发的意义和前景进行了阐述,提出了一些开发...
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| 关 键 词： | "新生代" 农民工 旅游市场 开发 |
On the Tourism Market Development of Migrant Workers of the New Generation in China |
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| Yu Xia.On the Tourism Market Development of Migrant Workers of the New Generation in China[J].Journal of Fujian Commercial College,2011(1):31-37. |
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| Authors: | Yu Xia |
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| Institution: | Yu Xia (Department of Tourism,Fujian Commercial College,Fuzhou,Fujian,350012) |
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| Abstract: | Migrant workers of the new generation is a large social groups,their attitudes and levels of the consumption differs from those old generation of migrant workers and forms a potential markets in travel.This paper defines the migrant workers of the new generation,analyzes the status of the tourism market,significance and prospect,and finally puts forward some suggestions. |
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| Keywords: | New Generation migrant workers tourist market development |
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