跨国公司在华投资战略的变化及我国相应的对策

对国际跨国公司来说,21世纪和中国入世是两个重要的环境变化.前者是国际市场大环境的变化,这主要表现为全球经济一体化和知识经济的迅猛发展;后者是一个重要的目标市场小环境变化,这主要是说中国将更加开放同时竟争也将进一步加剧.面对这两个环境变化,国际跨国公司将采取哪些战略措施,我国应当如何应对是本文要探讨的问题.

The Changes of Transnational Corporations' Investment Strategies in China and Our Countermeasures

For most Transnational Corporations, 21st century and China entering WTOare two most important changes of investment environments. The former, the macro-environment change of the international market, is composed of the rapid developments of global economy integration and knowledge economy; while the latter, the micro-environment change of an important target market, means that china will further opening to the world and the competition more furious. In the face of those changes, what strategies will Transnational Corporations adopt? And how do we to reply?