| 论宁镇扬板块文化产品的旅游营销 |
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| 引用本文： | 李颖,杜洋. 论宁镇扬板块文化产品的旅游营销[J]. 价值工程, 2011, 30(30): 68-69 |
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| 作者姓名： | 李颖 杜洋 |
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| 作者单位： | 延安大学,延安,716000 |
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| 摘 要： | 宁镇扬三地同处于长江三角洲,都有着丰厚的历史文化底蕴,经济发展均较为平稳迅速。宁镇扬板块已经初步形成一个区域整体,但其整合过程尚未完成,而其文化产业的构建需要以大力发展文化产品为基础,使得文化产业的价值体现在产品上,落实于产品处。三地联手打造系列文化产品,推进旅游营销,将是强化版块建设的重要手段。
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| 关 键 词： | 宁镇扬 文化产品 旅游营销 |
Discussion on Tourism Marketing of Cultural Product of Nanjing,Zhenjiang and Yangzhou |
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| Li Ying,Du Yang. Discussion on Tourism Marketing of Cultural Product of Nanjing,Zhenjiang and Yangzhou[J]. Value Engineering, 2011, 30(30): 68-69 |
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| Authors: | Li Ying Du Yang |
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| Affiliation: | Li Ying,Du Yang(Yan'an University,Yan'an 716000,China) |
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| Abstract: | Nanjing,Zhenjiang and Yangzhou all locate in Yangtze River Delta,have a rich historical and cultural heritage,and enjoy a relatively stable and rapid economic development.Nanjing,Zhenjiang and Yangzhou have intially formed the whole region,and the integration is still on the way.The construction of their cultural industries should depend on a vigorous development of cultural product,in which the value of cultural industries lies.Creating a series of cultural product together and advancing the tourism market... |
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| Keywords: | Nanjing Zhenjiang and Yangzhou cultural product tourism marketing |
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