| 我国商业银行客户保留策略研究相关文献综述 |
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| 引用本文： | 钟红红,张进智.我国商业银行客户保留策略研究相关文献综述[J].价值工程,2011,30(29):133-134. |
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| 作者姓名： | 钟红红 张进智 |
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| 作者单位： | 济南大学管理学院,济南,250000 |
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| 摘 要： | 商业银行如何在日益竞争激烈的竞争环境中取胜?为了解决此问题,本文首先通过对顾客满意、顾客忠诚、顾客保留及三者之间的关系进行综述,然后对商业银行客户保留策略综述,为银行制定客户保留策略提供借鉴。
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| 关 键 词： | 商业银行 客户满意 客户忠诚 客户保留 |
Literature Review of the Customer Retention Strategy Research of China's Commercial Banks |
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| Zhong Honghong,Zhang Jinzhi.Literature Review of the Customer Retention Strategy Research of China's Commercial Banks[J].Value Engineering,2011,30(29):133-134. |
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| Authors: | Zhong Honghong Zhang Jinzhi |
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| Institution: | Zhong Honghong,Zhang Jinzhi (School of Management,Ji'nan University,Ji'nan 250000,China) |
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| Abstract: | How does the commercial bank win in the increasingly fierce competition？ In order to solve this problem,we first reviewed the customer satisfaction,customer loyalty,the customer retention and the relationship between the three,then summarized the customers reserve strategy for commecial bank for reference. |
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| Keywords: | commercial bank customer satisfaction customer loyalty customer retention |
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