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| 区域旅游市场细分及营销策略研究——以长沙市为例 | |
| 引用本文： | 王鹏,何叶,庄大昌. 区域旅游市场细分及营销策略研究——以长沙市为例[J]. 商业研究, 2007, 0(10): 178-183 |
| 作者姓名： | 王鹏 何叶 庄大昌 |
| 作者单位： | 1. 衡阳师范学院,资源环境与旅游管理学系,湖南,衡阳,421008 2. 广东商学院旅游与环境学院,广东,广州,510320 |
| 基金项目： | 湖南省社会科学基金;衡阳师范学院人才引进科学基金启动项目 |
| 摘 要： | 以长沙为例将区域旅游市场分为国内和境外两大市场,国内旅游市场又分为基础、重要和辅助旅游市场。境外旅游市场又分为基础、主要、重要和潜力市场。为此,长沙市旅游业发展,应针对不同区域市场的特点,实施政府主导总体把握,整合资源推出品牌,区域联合优势互补等营销策略,努力提高区域旅游市场营销的针对性和有效性。 |
| 关 键 词： | 区域旅游市场 营销策略 长沙市 |
| 文章编号： | 1001-148X（2007）10-0178-06 |
| 收稿时间： | 2007-03-13 |
| 修稿时间： | 2007-03-13 |
Regional Tourist Market Segmentation and Marketing Strategy |
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| WANG-Peng,HE Ye,ZHUANG Da-chang. Regional Tourist Market Segmentation and Marketing Strategy[J]. Commercial Research, 2007, 0(10): 178-183 | |
| Authors: | WANG-Peng HE Ye ZHUANG Da-chang |
| Affiliation: | 1. Department of Resources, Environment and Tourism Management, Hengyang Normal University, Hengyang 421008, China ;2. Department of Tourism and Environment, Guangdong Commercial College, Guangzhou 510320, China |
| Abstract: | With Changsha as an example,the regional tourist market can be divided into two parts:domestic market and international market.The domestic one can be further divided into the basic market,the important market and the supplemental market.Various marketing strategies can be carried out validly to develop the tourist industry of Changsha City and improve the regional tourist market,such as building up image,extruding brand,improving condition,optimizing environment,regional cooperation and advantage complementation etc. |
| Keywords: | regional tourist market strategy Changsha City |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |