Film Geopolitics in Practice: Marketing The Miracle of Bern

This essay demonstrates how critical geopolitics of film can benefit from attention to behind-the-scenes practices in films' lives by examining “territorial appeals”: invocations of territorial interest or identity to justify a project or win support for a position. By tracing marketing strategies in the emergence of The Miracle of Bern, a 2003 film that celebrates West Germany's World Cup football victory over Hungary in 1954, the essay shows opportunities and limitations of territorial appeals to win production funds, find distributors, and shape discourse at home and abroad. This study of negotiations among a variety of actors and institutions reveals how marketing – in all its forms – is on the “front lines” of national identity construction and perception.