论广告传播的三种策略

广告传播作为大众传播的一种,它与社会的经济发展和广大人民的日常生活息息相关,它不仅对营销市场具有推动促进作用,而且对消费市场具有拉动引导作用。通过对广告传播的三种策略,即“感性诉求”、“理性说服”和“本性证明”的分析和介绍,意在唤起人们对广告策略的关注和思考。

Three Strategies for Advertisement

Advertisement as one of the public communicatine channel is closely linked to the social economic development and everyelay life.It has not only an impulse and accelerating role on the sales market,but also a drawing and leading role on the consumption market.Through the analysis and introduction of three strategies in advertisement:“sensitive request”,“reasonable persuasion”and“nature demonstration”,this paper manages to arouse public attention to and thinking about advertising strategies.