| 试论企业文化传播的内涵和特点 |
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| 引用本文： | 黎永泰,李文勇.试论企业文化传播的内涵和特点[J].企业科技与发展,2010(7):217-218,221. |
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| 作者姓名： | 黎永泰 李文勇 |
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| 作者单位： | [1]四川大学工商管理学院,四川成都610064 [2]西南财经大学工商管理学院,四川成都611130 |
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| 基金项目： | 教育部人文社会科学基金资助项目 项目编号08JA630053 |
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| 摘 要： | 企业文化传播是推动企业文化发展,促使企业文化落地的重要途径和工具。但是,企业文化传播是企业文化研究中一个较为薄弱的环节。文章对企业文化传播的内涵进行了解析,并阐述了企业文化传播的多元化、长期性、符号性、整合性、层次性、开放性特征,以助于企业更好地开展企业文化传播,实施先进企业文化管理。
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| 关 键 词： | 企业文化 传播 内涵 特点 |
On the Implications of Corporate Cultural Communication and its Characters |
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| Authors: | LI Yong-tai LI Wen-yong |
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| Institution: | 1.Business Administration College of Sichuan University,Chengdu Sichuan 610064; 2.Business Administration College of Southwestern University of Finance and Economics,Chengdu Sichuan 611130) |
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| Abstract: | Corporate cultural communication is an important way and tool to promote corporate culture and carry it out. However,it is a relative weak part for corporate cultural research.The article analyzes the implications of corporate cultural communication,and elaborates its diversification,long-term,symbolic,classified,integrated,and open characters,which is helpful for better promoting corporate cultural communication and the implementation of developed one. |
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| Keywords: | corporate cultural communication implication characters |
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