低碳经济导向下的会展业发展研究

低碳理念的倡导和推广为会展业带来产品创新、对外营销宣传以及内部管理改革的新契机。会展业应以低碳理念为指导,从产品设计、消费方式、发展模式等方面着手,运用低碳技术促使会展业低碳化发展。同时,政府有必要出台相应的政策支持会展业良性发展。

Development of Exhibition Orientated by Low-carbon Economy

The advocacy and promotion of low-carbon concept brings new opportunities for exhibition in product innovation,external marketing and internal management reform.Guided by the low-carbon idea,we should use low-carbon technology to promote the development of low-carbon exhibition from product design,consumption means,development mode,etc.Meanwhile,the government should issue relevant policies to support healthy development of exhibition.