| 逆向营销--自下而上的营销 |
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| 引用本文： | 尹昱. 逆向营销--自下而上的营销[J]. 安徽工业大学学报(社会科学版), 2003, 20(4): 55-55,137 |
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| 作者姓名： | 尹昱 |
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| 作者单位： | 安徽工业大学,管理学院,安徽,马鞍山,243002 |
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| 摘 要： | 逆向营销是指打破传统营销固定模式的限制,对市场状况尤其是消费者的需求进行研究,产生适合企业 实际、市场实际、竞争实际的营销模式。它的核心是逆向思维。
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| 关 键 词： | 逆向思维 逆向营销 营销模式 |
| 文章编号： | 1671-9247(2003)04-0055-02 |
Adverse Marketing--The Marketing from Down to Up |
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| YIN Yu. Adverse Marketing--The Marketing from Down to Up[J]. , 2003, 20(4): 55-55,137 |
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| Authors: | YIN Yu |
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| Abstract: | Adverse marketing is to break the limitation of the traditional fixed mode. It studies the situation of market, especially the demands of customer in order to produce a marketing mode which is suitable for objective reality of enterprise, market and competition. The core of it is adverse thinking. |
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| Keywords: | adverse thinking adverse marketing marketing mode |
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