| 构建中小企业营销服务体系的研究 |
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| 引用本文： | 蒋永康,梅强. 构建中小企业营销服务体系的研究[J]. 商业研究, 2005, 0(23): 55-59 |
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| 作者姓名： | 蒋永康 梅强 |
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| 作者单位： | 江苏大学,工商管理学院,江苏,镇江,212013 |
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| 摘 要： | 建立中小企业营销服务体系是完善中小企业服务体系的重要举措。目前,我国无论在理论研究或实践探索中,对此尚属一片空白。应借鉴国际上成功经验,从体系的组织构架原则、服务主体的构成、服务内容设计等方面构建我国中小企业营销服务体系,以使我国中小企业在国民经济发展中发挥更大的作用。
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| 关 键 词： | 中小企业 营销 服务体系 |
| 文章编号： | 1001-148X(2005)23-0055-05 |
| 收稿时间： | 2004-10-11 |
| 修稿时间： | 2004-10-11 |
The Establishment of Marketing Service System in Small and Medium-sized Enterprises |
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| JIANG Yong-kang,MEI Qiang. The Establishment of Marketing Service System in Small and Medium-sized Enterprises[J]. Commercial Research, 2005, 0(23): 55-59 |
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| Authors: | JIANG Yong-kang MEI Qiang |
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| Affiliation: | School of Business Management, Jiangsu University, Zhenjiang, Jiangsu 212013, China |
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| Abstract: | Establishing marketing service system is an important step in perfecting a integrated SMEs' service system.However,in either theory or practice this field remains untouched previously.The paper combines foreign countries'experience with Chinese conditions to researches on how to establish SMEs' marketing service system,which includes system principle and framework,service organization and service content designing. |
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| Keywords: | SMEs marketing service system |
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