Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms |
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| Authors: | Junfeng Zhang Wei-ping Wu |
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| Affiliation: | 1. Nottingham University Business School, United Kingdom;2. E.ON, United Kingdom;3. Imperial College Business School, United Kingdom;1. Victoria University of Wellington, School of Marketing and International Business, P.O. Box 600, Wellington 6140, New Zealand;2. Otago University, Department of Marketing, P.O. Box 56, Dunedin, New Zealand;3. City University of Hong Kong, Department of Marketing, Academic Building 1, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong;1. College of Business, Government and Law, Flinders University, Sturt Road, Bedford Park South Australia 5042, GPO Box 2100, Adelaide, SA 5001, Australia;2. University of South Australia Business School, University of South Australia, North Terrace, City West Campus, Adelaide, SA 5001, Australia;1. Paul J. Hill School of Business, The University of Regina, Regina, Saskatchewan, Canada;2. Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada |
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| Abstract: | This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships. |
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