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Global business management for sustainability and competitiveness: The role of corporate branding,corporate identity and corporate reputation |
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| Authors: | T.C. Melewar Suraksha Gupta Michael Czinkota |
| Affiliation: | 1. Department of Chemistry, Faculty of Science, University of Guilan, P.O. Box 19141, Rasht, Iran;2. Department of Chemical and Petroleum Engineering, Sharif University of Technology, Tehran, Iran |
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