The examination of the relationship between experiential value and price fairness in consumers’ dining experience |
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| Authors: | Naeyhun Jin Jerusalem Merkebu Nathaniel D Line |
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| Institution: | 1. School of Recreation, Health and Tourism College of Education and Human Development, George Mason University, Manassas, VA, USA;2. Division of Educational Psychology, College of Education and Human Development, George Mason University, Fairfax, VA, USA;3. Dedman School of Hospitality, B4105 University Center, Florida State University, Tallahassee, FL, USA |
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| Abstract: | Consumers enjoy sharing meaningful consumption experiences with others. The purpose of this study is to better understand this behavior by identifying the specific aspects of experiential value that motivate word of mouth behavior. To these ends, this study tests a model that proposes relationships among four types of experiential value (aesthetics, escapism, service excellence, and efficiency), satisfaction, price fairness, and word of mouth. The results indicate that, among the four types of experiential value, service excellence and efficiency are the most important determinants of post-consumption word of mouth. Accordingly, this research contributes a better understanding of experiential value and its effects on motivating favorable post consumption word of mouth promotion. Managerial implications providing a holistic perspective of consumer cognition, emotion, and motivation are provided. |
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| Keywords: | Experiential value price fairness satisfaction full-service restaurants |
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