A framework toward sustainable ecotourism value chain in the Philippines

Philippine tourism growth is largely driven by visits to natural attractions. Addressing concerns on sustainability, environmental conservation, and local community involvement has become increasingly challenging. We identify the critical players in the industry and create a value chain framework for Philippine ecotourism that incorporates the quadruple bottom-line strategy to understand how sustainable tourism is being practiced among value chain participants. Findings have implications in the pursuit of sustainable ecotourism development in the country.