Key Components for Organizing Architectural Tours in Isfahan,Iran

Architectural heritage attracts many tourists due to its aesthetic features and celebrities. Architourism as a new niche tourism strives to attract those who are interested in architectural heritage. This paper highlights the introduction of Isfahan city (Iran) as a new architourism destination. This research also has three other major purposes: (1) to identify the attractions for promoting architourism in Isfahan; (2) to investigate the key components for organizing architectural tours; and (3) to introduce architectural tour packages. Using a qualitative method clearly shows that demography, visitor/tourist interest, motivation and expertise, the time and duration of the visit, providing special tourism facilities, organizing educational and research activities and marketing are key components in organizing architectural tours. The results also illustrated that Isfahan has buildings, urban collections and historical textures that can be attractions for promoting architourism. Further analysis illustrated that Isfahan city has potential to organize architectural tours with 16 themes.