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A commentary on the treatment of taboo in consumption and marketing |
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| Authors: | Gretchen Larsen Maurice Patterson Ouidade Sabri Luciana Walther |
| Institution: | 1. Durham University Business School, Durham University, Durham, UKgretchen.larsen@durham.ac.uk;3. Kemmy Business School, University of Limerick, Limerick, Ireland;4. Sorbonne Business School, IAE Paris, Paris, France;5. Federal University of S?o Jo?o del-Rei, Minas Gerais, Brazil |
| Abstract: | |
| Keywords: | Taboo consumption marketing research |