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The superstitious journey of Thai lottery gamblers |
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| Authors: | Theeranuch Pusaksrikit Siwarit Pongsakornrungsilp Sydney Chinchanachokchai Elizabeth Crosby |
| Affiliation: | 1. Department of Marketing, University of the Thai Chamber of Commerce, Bangkok, Thailandtheeranuch_pus@utcc.ac.th;3. Department of Marketing, Walailak University, Nakhon Sri Thammarat, Thailand;4. Department of Marketing, University of Akron, Akron, OH, USA;5. Department of Marketing, University of Wisconsin – La Crosse, La Crosse, WI, USA |
| Abstract: | |
| Keywords: | Lottery gambling behaviour superstitious belief superstition Thailand |