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Book reviews |
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| Authors: | Alan M. Wilson |
| Abstract: | Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2 Emancipating the Professions—Marketing Opportunities from De‐regulation by Aubrey Wilson (John Wiley & Sons Ltd, 1994) £24.95. ISBN 0 471 94437 8 |
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