| 运输定价的基本理论及其比较分析 |
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| 引用本文： | 李东光.运输定价的基本理论及其比较分析[J].物流技术,2012(17):141-143,146. |
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| 作者姓名： | 李东光 |
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| 作者单位： | 聊城大学商学院 |
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| 基金项目： | 中国物流学会研究课题(2012CSLKT122) |
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| 摘 要： | 详细介绍了运输成本导向定价论、运输需求导向定价论和运输竞争导向定价论各自包含的特色定价方法及定价依据,指明它们分别主要以运输成本、运输需求和市场竞争作为定价的依据,可以说各有利弊。通过对各种定价理论的比较分析,指出在实际应用中,更多应考虑三种定价理论的有机结合。
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| 关 键 词： | 运输定价理论 运输成本导向定价 运输需求导向定价 运输竞争导向定价 |
A Comparative Analysis of Basic Theories of Transportation Pricing |
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| LI Dong-guang.A Comparative Analysis of Basic Theories of Transportation Pricing[J].Logistics Technology,2012(17):141-143,146. |
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| Authors: | LI Dong-guang |
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| Institution: | LI Dong-guang(School of Business,Liaocheng University,Liaocheng 252059,China) |
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| Abstract: | In this paper,we introduced in detail the methods and bases for transportation pricing with the cost orientation,demand orientation and competition orientation,pointed out that each had its own advantages and disadvantages,and through comparison of the different pricing theories proposed that we should combine the three pricing theories in practice. |
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| Keywords: | transportation pricing theory transportation cost oriented pricing transportation demand oriented pricing transportation competition oriented pricing |
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