肇庆市度假旅游优化发展研究

在国内度假旅游市场不断壮大的态势下，度假旅游的发展水平已成为衡量区域旅游发展成熟与否的重要标志，首先从宏观角度评价了首批中国优秀旅游城市肇庆发展度假旅游的优势、劣势、机遇和挑战，认为肇庆在资源和市场方面均有发展山地森林度假、湖滨度假旅游的优越条件。在分析目前肇庆度假旅游发展现状、存在问题基础上，对肇庆度假旅游尤其是七星岩省级旅游度假区的优化发展提出了较为系统的思路与对策。

A Study on the Optimized Development of Vacation Tourism in the City of Zhaoqing

With the development of vacation tourism in China recent years, it is a standard to measure the tourism ripe or not in one tourism place to inspect its vacation tourism. This paper analyses the strengths, weaknesses, opportunities and threats in the development ofvacation tourism in the City of Zhaoqing-one of the best excellent tourism cities in China,and thinks that Zhaoqing has the superior conditions on the development of vacation tourism at resources and markets. Based on the analyses of present situation and some problems, this paper puts forward some optimized development thoughts and tactics to the development of vacation tourism in Zhaoqing, especially to the Qixingyan provincial level vocational zone.