中国第三方物流企业个性化发展策略探讨

本文认为,在当前国外巨头纷纷进入我国第三方物流市场的情况下,我国第三方物流企业要想争得一席之地,必须采取一对一的营销方式,利用自己的特色为客户提供最实用、最具个性化的物流服务,提升企业核心竞争力。文章提出,企业在开展个性化物流服务的过程中,应加强与国外巨头的合作;加强横向合作,建立战略合作联盟;选择个性化物流服务的目标市场,集中精力拓展特色物流服务。同时应注意选择熟悉的业务领域,进行专业化服务,收缩市场;从本质上细分物流市场,做到物尽其用;不断发现新需要,应用新技术并对物流过程进行有效监测。

On the Personalized Development Strategies of China's 3PL Enterprises

The authors maintain that,at present,there are increasingly more and more large foreign enterprises have entered into China's 3PL market.To compete with these foreign enterprises,gain more market shares and improve their own competitiveness,our Chinese enterprises should adopt personalized mode of marketing and provide their customers with personalized service.The authors point out that,while providing personalized service,the Chinese enterprises should strengthen cooperation with large foreign enterprises,establish strategic cooperative alliance and choose the target market for personalized service.