城市营销的市场细分

城市经营是城市营销的基础和前提 ,城市营销可以促进和推动城市经营。城市营销市场的细分 ,有利于合理利用城市资源 ,发现市场机会 ,提高城市效益。不同区位的城市 ,可以采用针对性营销、地域营销、系统营销等多种市场细分策略。不同规模的城市 ,则可以采用单因素营销、补缺营销、一对一营销等多种市场细分策略

On market subdivision strategies of city marketing

City management is the basis of city marketing, and city marketing can promote city management capability. Market subdivision of city marketing is helpful of using city sources reasonably, finding market opportunities and improving efficiency. The cities of different places could utilize many kinds of market subdivision strategies, for instance, purposeful marketing, place marketing, system marketing and so on. Relevant market subdivision strategies such as one factor, marketing of filling a vacancy, one to one marketing etc. should be put in practice by cities of different scale.