“短信门”激变手机广告

"短信门"事件直接加速了分众对手机广告模式的更多探索,也必将影响中国手机广告的未来。分众传媒万万没有想到,自己会以这种方式成为央视的"明星"。自2008年央视"3·15晚会"将分众无线作为垃圾短信制造者进行定性和

SMS Spam Tidalwave Stirs up Wireless Advertising Market

Focus Media, China's largest advertising company, had never expected it would become a "star" on the country's central television. On this year's World Consumer Rights Day (March 15), a CCTV program criticized Focus Media's subsidiary Focus Wireless for making and spreading messages without the consent of mobile phone users. Focus Media was then frequently exposed on CCTV and positioned as a spam message producer. Focus Media has suspended its message service and is taking an investigation for unapproved SM...