教育管理视野下的中国大学品牌文化

品牌文化是市场经济条件下大学实现教育管理现代化和创建世界高水平大学的最佳选择，对中国大学和高等教育事业的发展具有重要的现实价值，是适应市场经济体制改革，增强大学核心竞争力的必然要求；提高办学水平和地位，实现大学跨越式发展的必由之路；吸引名师加盟，不断培育优秀人才的重要保证；塑造优秀的大学品牌形象，创办世界高水平大学的制胜法宝。

Brand Culture of Chinese Universities in the View of Education Management

Brand culture is an optimal choice for universities to realize the modernization of education management and to build high-level universities of the world under the condition of market economy. It has important practical value for the development of Chinese universities and higher education. Brand culture is an inevitable requirement to agree with market economy system reform and to increase core competitiveness of universities, it is also the only way to increase standard and situation of universities and realize the leap-forward development, a guarantee to attract more famous teachers and cultivate excellent talents, and the talisman of success to create excellent brand image of universities and world-level universities.