| 旅游景区管理咨询的商业空间与拓展对策——对深圳锦绣中华的实证分析 |
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| 引用本文： | 董观志. 旅游景区管理咨询的商业空间与拓展对策——对深圳锦绣中华的实证分析[J]. 桂林旅游高等专科学校学报, 2000, 11(3): 20-22 |
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| 作者姓名： | 董观志 |
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| 作者单位： | 暨南大学,中旅学院,广东,深圳,518053 |
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| 摘 要： | 旅游景区的开发建设与经营管理逐渐成为旅游目的地进行旅游商务活动的新模式。随着旅游产业的转型升级，旅游景区作为旅游产业价值链上的关键环节必将对经营管理提出新的、更加具体的要求，从此，旅游景区管理咨询的市场需求就会日益凸现出来。以深圳锦绣中华发展有限公司为例．对充分把握旅游景区管理咨询日益扩大的市场商业机会，使管理咨询业务成为企业实现经营战略目标的新动力等问题进行了初步探讨。
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| 关 键 词： | 旅游景区 管理咨询业务 深圳市 锦绣中华发展有限公司 旅游主题公园 中国 |
| 文章编号： | 1008-6080(2000)03-0020-03 |
| 修稿时间： | 1999-12-11 |
Commercial strategy of the Management consultant on Tourism scenic spot |
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| DONG Guan-zhi. Commercial strategy of the Management consultant on Tourism scenic spot[J]. Journal of Guilin Institute of Tourism, 2000, 11(3): 20-22 |
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| Authors: | DONG Guan-zhi |
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| Abstract: | s:The development, construction &management of tourism scenic spot are becoming a new model of tourism commercial activities in destination. With the development of tourism industry,tourism scenic spots are supposed to have a new and more detailed requirement as a key link in the value chain of tourism industry, and then, the market will demand more and more on the management consultant of scenic spots. The article tries to discuss how to seize the commercial opportunities in the growing market of management consultant of tourism scenic spot and to make management consultant a new driving force for the enterprise to achieve their strategic goal. |
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| Keywords: | commercial strategy management consultant tourism scenic spot |
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