| What＇s Wrong with the Chinese Cyber Market？ -A Discussion on Trust |
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| 作者姓名： | Yiyong Cai Ting Song |
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| 作者单位： | [1]Korea University [2]Deloitte Touche Tohmatsu CPA Ltd, Beijing Branch |
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| 基金项目： | This paper is written under the supervision of Professor 0h, Jeong Hun, Korea University. The authors thank him for insightful comments. For further discussion, readers are referred to the authors. |
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| 摘 要： | ![]()
Given the booming of internet usage in its domain, Chinese on-line shopping business is not growing proportionately. The absence of a market mechanism based on trust among suppliers and customers is to blame, although other factors as well holding the responsibility. Beginning with an introduction to the theory of ＂lemons＂, this paper reviews the status quo of trust in the Chinese cyber market, from the perspective of legislation, regulation and institution. It also prescribes several possible micro-solutions.
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